Privacy policy.

Effective Date: 7 July 2025

DEMIST (“we”, “us”, or “our”) respects your privacy and is committed to protecting any personal information you share with us. This Privacy Policy explains how we collect, use, and protect your data when you visit www.demist.consulting.

1. Who We Are

DEMIST is a UK-based creative marketing consultancy. We are the data controller responsible for your personal data when you use this website.

2. What Data We Collect

We collect two types of data:

a. Information You Provide

  • When you contact us via our forms or email, we collect your name, email address, and any other information you provide in your message.

b. Information We Collect Automatically

We use tools that collect technical data about your visit:

  • Cookies and analytics tools (e.g. Google Analytics) – track how you use the site (pages visited, time on page, location, browser/device)

  • Advertising pixels and tags, including:

    • Meta Pixel (Facebook/Instagram) – for retargeting and conversion tracking

    • LinkedIn Insight Tag – for campaign performance and audience analytics

    • Google Ads tags – for conversion tracking and ad personalisation

These may collect IP address, device information, browser type, and site interaction data.

3. How We Use Your Information

We use the data we collect to:

  • Respond to your enquiries

  • Improve our website, content, and services

  • Track advertising effectiveness (Meta, LinkedIn, Google)

  • Customise your experience and deliver relevant ads

We do not sell your personal data to third parties.

4. Cookies and Tracking Technologies

This site uses cookies and similar technologies to:

  • Understand site usage through analytics tools

  • Measure advertising effectiveness

  • Serve personalised ads on third-party platforms (like Meta and LinkedIn)

You can control cookies through your browser settings. By using our site, you consent to the use of cookies as described in this policy.

5. How We Share Your Information

We may share data with third-party service providers to help operate our site and manage marketing campaigns. These include:

  • Squarespace (our website host)

  • Google (Analytics, Ads)

  • Meta (Facebook/Instagram)

  • LinkedIn

  • Email and CRM providers (if applicable)

All partners are GDPR-compliant and only use your data to provide services on our behalf.

6. Your Rights

If you are in the UK or EU, you have the right to:

  • Access the personal data we hold about you

  • Request correction or deletion

  • Object to or restrict processing

  • Withdraw consent for marketing

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, email us at: ben@demist.consulting

7. Data Security

We take reasonable steps to protect your personal data from loss, misuse, or unauthorised access. Your data is stored securely and processed only by trusted third-party providers.

8. Squarespace

This website is hosted on Squarespace, which may collect and store some data on our behalf (e.g. traffic logs, contact form submissions). You can view Squarespace’s privacy practices here:

https://www.squarespace.com/privacy

9. Updates to This Policy

We may update this policy occasionally. Changes will be reflected on this page with an updated effective date.

10. Contact

For questions about this policy or how we handle your data, please contact:

Ben Baltins

Email: ben@demist.consulting